Despite McCrory’s Promise to Improve North Carolina’s National Brand, Tar Heel State’s Public Image Takes a Beating under Right-Wing Leadership

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RALEIGH—According to the latest Public Policy Polling survey, North Carolina’s national popularity is in a steep decline after an embarrassing legislative session ridiculed by national media and late night comedians. According to PPP, North Carolina’s favorability ranking dropped a net 32 points since 2011.

In 2011 North Carolina was one of the ten most popular states in the nation according to PPP, but its favorability ranking today would put it closer to 40th.

North Carolina’s declining image in the eyes of the rest of America stands in contrast to Gov. McCrory’s desire to improve North Carolina’s national brand. With a string of bad press and now evidence of North Carolina’s dwindling popularity, Progress NC Action questions if this will affect North Carolina’s economy.

“Fewer people will want to do business in a state that undermines it public schools, disregards the health of its people and tries to shut out entire segments of the population from the political process,” said Gerrick Brenner of Progress NC Action. “Gov. McCrory wanted to rebrand North Carolina. He’s doing that – in ways the public clearly does not like.”

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